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The next chapter in Virgin Media's campaign starring Usain Bolt as a superhero ("SuperBolt") sees the world's fastest man creating his theme tune.

The ad dramatises what it’s like to switch to Virgin Media’s fast broadband by showing SuperBolt running on a treadmill as a 50-piece orchestra begins to craft his superhero anthem. Frustrated that his tune is not fast enough for him, SuperBolt wills the musicians to play faster and faster. The work was created by Adam Noel at Bartle Bogle Hegarty London and directed by Jake Szymanski through Caviar.