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The Olympic gold-medal sprinter Usain Bolt impersonates Sir Richard Branson in a new Virgin Media campaign by DDB UK. It is the last work from DDB before the account passes to Bartle Bogle Hegarty.

The campaign was directed by Seth Gordon, who also shot the feature film Horrible Bosses.

The "keep up" campaign features Bolt in Branson’s office with a blonde goatee beard trying to convince the viewers he is the Virgin boss.

At the end, the Jamaican does his famous lightning pose, pointing his arms towards Virgin Media’s web address.