Virgin Media hits out over free BT Sport package offer for EE customers

Virgin Media has called out BT over the 拢120m a year it pays for BT Sport channels that are now offered free to EE mobile subscribers.

EE: Kevin Bacon and Rio Ferdinand starred in the brand's first dual brand campaign with BT
EE: Kevin Bacon and Rio Ferdinand starred in the brand's first dual brand campaign with BT

BT acquired EE for £12.5bn earlier this year, and is looking to increase distribution of its football rights, according to .

EE customers who pay a monthly subscription fee can use the BT Sport app for free for six months in a bid to lure new customers to the broadcaster.

Virgin Media has reportedly claimed that its contract with BT has been breached. The agreement is supposed to give Virgin Media access to the lowest cost to BT Sport.

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content