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Virgin Media has released a TV ad featuring the footballer Peter Crouch to promote the availability of BT Sport on its platform. The work was created by Bartle Bogle Hegarty and shows Crouch arriving by helicopter to join his new squad, only to find that he has signed for a pub team. The strapline is "Make sure you start the season with the right team" and the voiceover is provided by Crouch's former manager at Tottenham Hotspur, Harry Redknapp. The work was created by Gary Arnold and Neil Ritchie, and directed by James Griffiths through Moxie Pictures.