Simon Dornan, head of brand amplification at Virgin Media talks about how the brand behind the festival has changed and why this year's V Fest was better than ever.
He said "The brand behind it, the V in V Festival has changed. If you think about it, it started as Virgin Cola, then Virgin Mobile and now it's Virgin Media. It's been great for all of those brands I think; back in the day, Virgin Cola was very youthy, but festivals have changed, they're a bigger part of peoples entertainment."
In the video, Dornan goes on to discuss the importance of mobile and social media at the festival and the festival's VIP site, the Louder Lounge.
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