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Virgin Media has released a new TV spot featuring the Olympic gold medal-winning sprinter Usain Bolt and Virgin’s founder, Sir Richard Branson. The ad, by Bartle Bogle Hegarty, pits Bolt, promoting Virgin Media broadband, against Blot, a squat character who stands for broadband powered by DSL technology. The two compete in a series of physical challenges, which represent tasks you expect your broadband to perform. Meanwhile, Branson appears as a tea-sipping judge. The work was written by Lambros Charalambous, art directed by Felipe Guimaraes and directed by Benjamin Weinstein through Blink.