
Gilbert, who joins Virgin Media in January 2011, will report to Andrew Barron, chief operating officer. He will play a "pivotal" part in the company’s growth agenda as it looks to growing its position as a customer focuses organisation.
During Gilbert's stint as marketing director role at Lloyds he was instrumental in the hiring of MEC to its mega £80m media planning and buying account, in September 2009, following a four-way pitch.
He left the banking group to .
Prior to Lloyds Banking Group, Gilbert was marketing director at Lloyds TSB for two years. He was previously chairman and chief executive of Lowe Asia Pacific.