Virgin Media "9.58 seconds" by Bartle Bogle Hegarty

What makes our Olympic superstars what they are?

In a new spot for Virgin Media, Bartle Bogle Hegarty offers ten interpretations of why Usain Bolt is the fastest man on Earth, each lasting 9.58 seconds – the time of his world-record 100m run.

The ad mixes footage shot in Jamaica with original animation. It was created by Nick Gill and Davud Karbassioun, and directed by Seb Edwards through Academy.

Credits

Chief marketing officer
Head of advertising and sponsorship
BBH creative team
BBH creative director
BBH strategist
BBH strategy director
BBH business lead
BBH account manager
BBH account director
BBH chief production officer
Film credits
BBH creative team
BBH assistant producer
Production company
Director
Executive producers
Director of photography
Post-production
Post-production producer
Editor
Sound design
Music
Voiceover
Print and DOOH Credits
BBH print producers
BBH digital producers
Social credits
BBH live creative director
BBH live creative team
BBH live account director