±±¾©Èü³µpk10

Users have the opportunity to win a Ferrari or Porsche driving day by answering a question during the sign-up process on www.virgin.com/cars.

The activity aims to increase end-user awareness of Virgin Cars in the purchase process.

New-media ad agency TBG is responsible for the creative, re-skinning the Virgin Cars registration page, together with banner and email design, as well as media planning and buying.

Tejal Patel, senior marketing executive at Virgin Cars, said: "We want to raise awareness of our brand in the minds of new-car buyers and to generate qualified leads."

Rob Webber, TBG account director for Virgin Cars, said: "The motor industry is a sector in which purchases are infrequent. The aim of this registration campaign is to ensure that when the user does decide to buy a car, Virgin Cars is among the sites they will rely on.

"Plus, the question that the user has to answer to be entered into the draw promotes the fact that savings of up to 28 per cent can be made when purchasing through Virgin Cars, which will obviously be attractive to potential car buyers."