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Virgin Atlantic has taken aim at business travellers in its first ad by Adam & Eve/DDB. The spot opens on a man having a eureka moment and then booking a flight with Virgin Atlantic to go and pitch his idea. It features a voiceover by the actor Andy Serkis and an instrumental version of Depeche Mode’s Personal Jesus. The ad was created by Richard Brim and Daniel Fisher, and directed by Sam Brown through Rogue. Post-production was by MPC, with audio post-production by Wave. The media agency is Manning Gottlieb OMD.