The airline's sales and marketing director, Paul Dickinson, said he was considering hiring a global ad network or a global creative hub, and local agencies in each market to implement the work.
Currently, Virgin Atlantic has ad agencies in its 10 biggest markets. In the UK the account is handled by RKCR/Y&R and by other WPP agencies in key markets. It recently hired McKinney in the US.
Next weekend the airline will return to TV after a two-year absence with a £6m ad campaign promoting its Upper Class Wing at Heathrow's Terminal 3.
The ad promotes the fact that business passengers can move from its Upper Class check-in to the Virgin Atlantic Clubhouse in less than 10 minutes.
Dickinson said: 'We are aiming to show that our facilities are the best for
business travellers ahead of the opening of Terminal 5.'
The work, which encompasses press, poster and online ads, is part of the airline's 2008 strategy aimed at maintaining its volume of business travellers in the face of a potential economic slowdown.
_1.jpg)
.jpg)
