Consumers that follow @VAAInfo can send a customer enquiry about their flight status to the twitter handle and receive information "within seconds" about their flights.
Consumers tweet the account with their flight number and departure date, such as "VS3 3110", receiving information about their flight status in "true Virgin style".
Virgin Atlantic gave an example of messages that will get sent to customers, which said: "@RogerFlysalot – Hello gorgeous! The @VirginAtlantic VS3/30Oct left London LHR at 10:50 & is expected in New York JFK at 13:5.1"
Fergus Boyd, head of ecommerce, said: "We now have over 50,000 Twitter followers worldwide and we know that many of them use the social network to keep abreast of travel news and updates.
"We are finding that many travellers are using the tool simply to confirm when their flight departs and others to check details when picking up friends and family from the airport.
"This service, although used by many on a day to day basis, will really come into its own during times of disruption when we get high peaks of customer queries, many of which are simply asking for an update on the status of their flight."
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