The press, outdoor, online and promotional activity will highlight a Virgin Atlantic flight that the fictional spy is seen taking in the film, which will be released on 31 October.
The 'You Only Live Once'-themed ad for the airline's economy class seats promotes its latest fares and features Bond actor Daniel Craig. Ads for its Upper Class service emphasise check-in and security procedures, using the strapline 'Fastly superior'. Virgin Atlantic will also introduce pricing incentives with the travel trade.
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