Virgin Atlantic crew voted 'super sexy' by business travellers

Business Travel and Meetings Show

February 08, 2011

How long?

1 minute

Virgin Atlantic crew voted 'super sexy' by business travellers

Virgin Atlantic staff appear to be measuring up to the image promoted by its recently sexed-up marketing, after its cabin crew were voted most attractive by a substantial margin in a survey of British business travellers.

Virgin Atlantic: cabin crew voted most attractive by British business travellers

The top five cabin crews were: Virgin with 53%; Singapore with 18%; Etihad with 12%; Emirates with 11%, and Aer Lingus with 6%. The survey of 1,000 business travellers was conducted by the Business Travel and Meetings Show (BTMS).

In October last year, , which mixed the style James Bond movie credits with a tongue in cheek tone to cast the airlines pilots, stewards and stewardesses as uber-glamorous.

The ad followed on from the 'Still red hot' campaign to celebrate the airline's 25th year in the air.

BTMS said Virgin's "red hot uniforms" played to the crew's image as "super sexy and glamorous in the airline’s advertisements".

Topics

Marketing

Branding