Davis joins the channel as it reaches 500,000 weekly viewers, which Vintage TV says represents "a growth of 47% since the channel's first week of broadcast last month".
Prior to Vintage TV, Davis worked as a director at sales house Optimal Media sales and also held the post of executive media director for the Diageo-backed digital media network Translucis.
The channel, which is broadcast on Sky and Freesat, has also attracted advertisers including Unilever, BT, Diageo, Mars, Reckitt Benckiser, Nestlé and Tesco.
Davis said: "The channel is attracting a very strong male and ABC1 male audience profile, the strongest UK channel performance outside of established sports channels. In addition the channel has started to build strong viewer loyalty from the 16- to 44-year-old women and housewives demographic.
"The response and support from the media agencies has been very positive and in my experience Vintage TV is enjoying one of the most successful launch phases of any UK commercial digital channel."
Davis will also manage Vintage TV's marketing strategy, which will result in a marketing campaign launching in November of this year.
David Pick, chief executive of Vintage Entertainment, said: "We're delighted that Ian Davis is joining Vintage TV – his wealth of experience in devising and implementing successful advertising revenue models for television channels will be a great addition to the team and will no doubt attract even more premium brands to advertise to our music-loving audience of mature, time-rich viewers.
"We're very pleased with our audience reach since launch. The new programming and senior team announcements are part of our plan to build on this success by further investing in the channel."
Vintage TV has also commissioned Silver Bullet to create a further raft of 60 original music videos for the channel, as well as a one-off documentary on the million-selling album series and West End musical sensation, 'Dreamboats and Petticoats'.
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