The video by Warrior Sports has been shot in grainy black and white CCTV-style footage. It features the football star in a dressing room selecting boots. Finding none to his satisfaction he then walks directly towards the camera.
As he approaches the lens the footage changes to full colour. Kompany then reaches out of the screen and takes a boot from a Warrior Sports ad, apparently placed alongside the screen on the webpage.
The video was produced by Belgian agency Bonka Circus.
Will Jarrad, trade marketing executive at Warrior Sports, said: "Warrior has always done things differently in the football market.
"Our partnership with Vincent Kompany has been one of the contributing factors in helping us stand out from the crowd, working closely with him and his team on a number of exciting projects.
"This collaboration with FourFourTwo has delivered a strong execution of our Skreamer 'weapons of choice' campaign, with an ad that engages football fans in an interactive, entertaining way."
Stephen Windegaard, commercial manager for FourFourTwo, said: "It's vital to take time to understand and fully appreciate a client's vision no matter how complex.
"Warrior Sports placed a lot of faith in FourFourTwo to help bring the latest Skreamer execution to life and we thank them for that.
"Simply by utilising our in-house expertise and embracing the concept of true collaboration, we've delivered an engaging campaign which not only offers the user something outstandingly visual but also educational through world class journalism."
FourFourTwo is published by Haymarket Media Group, the publisher of Media Week.
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