LONDON - Vimto is introducing a 250ml sports-cap bottle to compete with brands such as Britvic's Fruit Shoot for a share of the lucrative lunchbox market.
Available from next month, the bottle has an ergonomic design created by Boxmore. In response to increased awareness of healthy eating, the pack also carries details of health benefits.
The product will be sold individually and in shrink-wrapped packs of four, priced 拢1.49 for the multipack.
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