Viewers fail to switch on to UK version of Survivor

LONDON - Survivor, the US-reality game show import that ITV had hoped would boost its summer ratings among 18- to 35-year-olds, got off to a disappointing start as just 6.6m viewers tuned in to watch the contestants fly out to the island of Pulau Tiga.

The figure -- around 31.5% of the national audience share -- is believed to have been just over half the audience share the broadcaster hoped for after an expensive pre-show promotional campaign costing around £1m, on top of the show's £9m production budget.

The show just beat the final episode of BBC1's Clocking Off which pulled in 5.9m viewers, or a 27.6% audience share.

BBC2's repeat of Harry Enfield netted 14% of the audience, or 2.5m viewers, just 500,000 more than Channel 4's Nuremburg and Channel 5's screening of the Paul Michael Glazier-directed film Running Man, starring Arnold Schwarzenegger, which each secured an audience share of around 10%.



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