Matthew Garrihy, UK marketing director, Samsung Electronics said that in order to succeed in the marketing industry, one should always "trust your instincts, always focus on the customer."
He offered a three-tiered approach when asked about giving advice to graduates, saying that one should "keep it really simple, love your job" and "be passionate about what you do."
He went on to say that the biggest challenge for Samsung was to maintain its leadership position as "an open and inviting brand, and a brand at the cutting edge of design and innovation."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)