Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation.
"Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg's sponsorship of Euro 2012.
Follow interviewer John Reynolds and producer Ben Hall at and
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