Video Arts has handed Partners a brief to develop prospect and customer relationship management activity across its product range, which includes CD-rom, DVD and e-learning packages.
The company is keen to capitalise on the growing international demand from companies to offer different training methods to staff, and believes that relationship marketing can play an even greater role in the future growth of its business.
Video Arts sees particular opportunity in the growing use of new media as a training tool and plans to exploit it to develop bespoke packages for customers.
The company makes an average of six training videos a year. Each costs up to 拢100,000 to make. The films are generic but can be adapted to the management culture of individual companies. Cleese, who launched the company in the early 70s, features in many of the videos.
It is thought that Carlson will retain responsibility for data-led projects, but creative and strategic duties will all be overseen by Partners.
Recent DM projects for the Video Arts brand included a public sector campaign targeting 4,500 existing customers in human resources and training departments.
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