Via's Christmas performance boosts Starbucks' revenue

Starbucks has reported a revenue lift of 8% to $2.95bn (£1.85bn) in its first quarter, prompting chairman and chief executive Howard Schultz to claim the performance of key products, such as Via instant, was offsetting high coffee costs.

Starbucks Via: strong sales boost profits
Starbucks Via: strong sales boost profits

The global coffee chain reported operating income of $501.9m (£315.4m) in the 13 weeks ending 2 January 2011, a leap of 42% compared to the 13 weeks ending 27 December 2009.

Revenue lifted by 8% from $2.72bn (£1.71bn) to $2.95bn (£1.83bn), helped by a strong Christmas product line-up, according to Schultz.

Schultz said: "The strength in our top line – combined with continued improvement in operations – continues a recent trend of record quarterly operating profits and margins, enabling us to more than offset the impact of unusually high coffee costs".

He also reiterated that Starbucks' 40th anniversary in March this year would mark a major global offensive from the coffee chain.

and expand its business beyond coffee.

Starbucks breaks up its quarterly financials between its domestic US market and outside of the US.

The bulk of its revenue, $2.1bn (£1.31bn), comes from its domestic market, up 7% on the previous year. Operating income in the US surged 35% from $334.2m (£209.8m) to $452.5m (£283.9m).

Outside the US, revenue was $640m (£401.9m) in the period, up 9% from $588.7m (£369.5m). Operating income surged 144% from $42.9m (£26.9m) to $104.5m (£65.6m).

Earlier this month, in its bid to pinch market share from rivals. The supersized cup is not scheduled to come to the UK.

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