The company will sell airtime for E! Entertainment Television UK, a newly launched channel on Sky Digital. The channel launched earlier this month as part of the Sky Digital Family Pack and offers programming dedicated to the world of entertainment such as 'Celebrity Homes', 'Fashion Emergency' and 'Behind the Scenes'.
The VBS sales operation already sells for MTV, Nickleodeon, VH1 and Paramount Comedy Channel.
Paul Curtis, VBS managing director, said: "The E! brand is a great addition to our portfolio as it broadens the existing audiences we are able to deliver to clients and fits perfectly with our brand-led sale."
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