Ads for Ella's Kitchen Smoothie Fruits, a 100% organic fruit snack for kids, break on the four Nickelodeon channels on 8 February and will run for at least eight weeks.
VBS has promised airtime support for start-up brand Ella's Kitchen and this has helped to secure a listing in 338 Sainsbury's stores nationwide – VBS will take a percentage of product sales.
The deal was put together by Nick Bampton, managing director at VBS, and Paul Lindley, founder of Ella's Kitchen and father of six-year-old Ella who features in the company's advertising.
The campaign includes one 30-second ad and two 10-second edited versions, which were made with the Advertising Marketing Partnerships division of VBS and kids specialist Prism Entertainment.
Nick Bampton, managing director of VBS, said: "TV advertising is sometimes seen as too expensive for small and start-ups brands. This deal shows what can be achieved if you rip up the rule book and push for change."
.jpg)
.jpg)