Veuve Clicquot to stage hyperrealism experience

Champagne brand Veuve Clicquot is set to stage a hyperrealism experience at Wilderness festival, which runs from 3-6 August.

Veuve Clicquot to stage hyperrealism experience
Veuve Clicquot to stage hyperrealism experience

Veuve Clicquot will be activating at Wilderness festival from 3-6 August, inviting guests into a world of hyperrealism. Champagne fans will be able to re-connect with nature through the creative lens of technology, music and performance.

Festival-goers can relax inside or outside of the Veuve Clicquot stand, with the outside featuring hanging foliage and vibrant pop-art inspired fruit. The brand's Champagne bar will host several performances from visual dance piece Kimatica, which uses body movement and interactive technology to blur the line between fantasy and reality.

The brand will be serving its Clicquot’s signature Yellow Label, as well its and RICH range - a Champagne served over ice. 

More: In October, to celebrate its anniversary. In June on 29 July.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .

Comment below to let us know what you think.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now