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The sponsorship will feature three 10-second executions covering each of the Venos variants - Dry, Chesty and Tickley - and will be shown three times a day, five days a week until March 2002.

Paul Chard at SponsorCom negotiated the deal.

The television activity is part of a £1m campaign that will also be supported by a press campaign in women's weeklies including titles such as Bella and Woman.

MediaCom's Venos media planner Kate Rowett said: "The sponsorship is built on a simple piece of consumer insight - that people link their health to the weather."