The new company, VCGi PromoIncentives, will be headed up by former Fotorama commercial director Bob Kotecha. The off-shoot aims to offer a project management service covering the complete process from concept to execution.
Products are likely to include free flights, UK and international holidays, tickets to UK theme parks, and beauty spa treatments.
VCG director Brian Gibb said: "As well as marking a significant step forward for VCG, we believe the launch of VCGi PromoIncentives creates a completely new type of company for the incentives market.
"Led by Bob Kotecha, VCGi will deliver compelling incentive solutions, whilst at the same time limiting clients' financial exposure because we'll also be managing the risk. We believe this approach will open up a range of exciting possibilities that go beyond traditional travel, leisure and lifestyle promotions."
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