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The London Eye lights up as the giant bottle spins
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Made in Chelsea's Lucy Watson
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Made in Chelsea stars model Oasis bottles
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Lucy Watson from Made in Chelsea
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The event's host Rick Edwards
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Competition winners wait to board the London Eye
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The event, which was conceived and executed by advertising agency VCCP, saw guests compete to win a celebrity night out in London.
Consumers won tickets to the event via a dedicated Oasis Facebook page. As they boarded the London Eye, a 3D animation of the Oasis mango bottle was displayed on an 11.5 metre-high LED screen, located on a barge on the Thames.
The animated bottle was spun while lighting units in the London Eye’s capsules moved in sync with the animation. When the bottle stopped spinning, guests within the two capsules it pointed to won a VIP night at a London nightclub.
The event, hosted by Rick Edwards, was three months in the planning and involved a crew of 300 on the night.
Carolin Knottenbeld, senior market activation manager (flavours) at Coca-Cola Great Britain, said: "We’re very excited about this summer campaign, bringing our fantastic new mango medley flavour to life."
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