The live events, created by agency TRO, will be held at four major shopping centres from the end of April. Catwalk shows will feature contestants from the reality shows and will be hosted by the presenter of the programme, Lisa Snowden.
A modelling competition will also run alongside the events, with modelling hopefuls able to submit their picture onto a Tigra website. The winner from each city will be put forward for the final auditions of 2009’s series of the modelling programme.
Vauxhall Tigra is the sponsor for this year’s series, which starts on Virgin Media channel, Living, later this month.
Vauxhall also ran a Britain’s Next Top Model shopping centre roadshow last year, with a launch event held at Spitalfields market (pictured).
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