The activation aims to showcase Vauxhall's core brand message of innovation and features a range of creative technology elements to engage guests at the festival.
Vistors to Goodwood Festival of Speed can take part in a virtual reality driving experience, a digital windscreen defrost challenge and a forecourt airline jukebox activity which aims to highlight the brand's in-car technology. The activation culminates in a photo opportunity in the Vauxhall Car Wash.
TRO has also developed a Vauxhall Family Experience, which aims to keep children entertained with tot car racing, a 'beat the robobotic goalie' challenge and a 'Football Frenzy' scoring game. Kids will also be able to climb trees, have a go on a zip line, play in ball pools and have their faces painted. A colouring activity will allow children of all ages to colour in a Vauxhall car.
More: this year with an activation showcasing the past, present and future of motorsport. , which features hands-on experiences.
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