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Vanarama showcases the near-endless possibilities that come with a swanky new car.

The ads depict Davide, Rosie and Mick as they imagine what their lives would be like if they bought a new car from Vanarama. While Davide evolves from decorator to doormarker extraordinaire, Rosie gets chic with a white convertible and Mick brings a hard-rock twist to the drab world of ukelele music.

Launched across TV and digital activity, the work was created by Sean Johnson and Josh Pearce, and directed by Andrew Gaynord through MindsEye.