Online ad sales house ValueClick has hired defunct portal Excite
UK's head of client sales to drive its move into third-party ad sales,
writes Amanda Nottage.
Previously head of sales at 24/7 Media before her move to Excite UK,
Sarah Escott is being reunited with former colleague Carl White, who is
now managing director of ValueClick in Europe.
Her appointment is part of the company's plan to offer clients a
complete sales solution. "When I joined in September, my brief was to
grow European business aggressively and grow new revenue streams," said
White. "Sarah's appointment is a large piece of that jigsaw."
ValueClick is currently speaking to potential clients about its new
sales offering and will also look to recruit a further person to the
sales team.
"I'm keen for the media team here to work on the profile they have in
agencies and establish ourselves as a must-have on the schedule," added
Escott.
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