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Valio, the Finnish dairy company, has released an ad featuring Lemmy (Ian Kilmister), the Motörhead frontman who passed away in December.

The online ad is a parody of a famous, 20-year-old Finnish ad for the Dairy Nutrition Council of Finland. On learning that Lemmy had died, Valio, which had filmed the spot a month earlier, decided to use an obscene outtake and add a eulogy at the end of the ad. The result is a commercial and a tribute to the rock star. It was directed by Markus Virpiö, who also shot the earlier Dairy Nutrition Council of Finland ad.