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The drinks brand V Energy is relaunching in the UK, Sweden and the Netherlands with a campaign targeting internet trolls. The work was created by Albion London and includes a 90-second video and an interactive microsite. The video dramatises what internet trolling would look like in the real world. It is supported by a site that encourages users to expose internet trolls and then silence them with positivity. The video is being hosted on the V Energy website and YouTube, and is being promoted through social media. It was written and art directed by Jack Gallon and Debs Gerrard, and directed by Adam Gunser through Bare Films.