Dairy Crest has lowered the saturated fat in Utterly Butterly and launched a new Omega 3 variant, following research commissioned by the food manufacturer revealing that 54.5% of adults would like to improve their health.
The campaign consist of two 30-second TV spots created by Grey London, which both use humorous situations to convey the message and raise awareness of the Omega 3 variant.
In one of the ads, a wife is seen preparing a sandwich for her hungry husband using Utterly Butterly.
However, she finds herself unable to resist the taste of the sandwich spread and devours most of the snack before presenting the remains to her startled husband, who is waiting eagerly on the sofa in front of the TV.
A second ad shows a woman eating a piping hot baked potato, before it cools down, as she can't resist the temptation of Utterly Butterly.
Paul Fraser, marketing director of foods at Dairy Crest, said: "Consumers tell us that they are looking for everyday products to help them improve their diet. Often so-called 'health brands' don't deliver on taste and the consumer has to make a compromise."Utterly Butterly is renowned for its well-loved buttery taste and with 70% less saturated fat than butter, no compromise is necessary."
Watch the ad .