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Price comparison site uSwitch has unveiled a new logo, identity, and brand slogan for 2017, to entice customers to change their utility providers.

The revamp is part of a campaign that introduces Coach, who is here to motivate viewers to save money and address the problem of "action paralysis" – the worry that switching will cause too much hassle.

The work is the first by Brothers and Sisters for uSwitch since the agency won the account in November. It runs from 2 January.