US Navy launches Gen Z-focused call for recruitment with Y&R

March 15, 2018

Hot on the heels of its rebrand, the US Navy has released two new recruitment videos with its partner Y&R North America. The slots launched on Thursday on CBS Sports with a full March Madness buy. The Generation Z-focused campaign will get exposure on digital platforms and streaming services including Hulu, ESPN, TBS, FX, FOX and TNT. Each film stars actual sailors, and the voiceovers are done by members of the Navy.

Credits

Y&R
Chief Creative Officer
Leslie Sims
Executive Creative Director
Ryan Blum
Senior Copywriter
Megan Lee
Art Director
Kolby Osborne
Copywriter
Bruce Jacobson
Art Director
Alan Vladusic
Executive Director of Integrated Production
Greg Lotus
Executive Producer
Mathieu Shrontz
Executive Producer/ Head of Music
Lauriana Zuguala
Freelance Music Producer
Theresa Notortomaso
Senior Business Manager
Erin Levine
Global Client Lead
Ken Dowling
Account Director
Rebecca Zeits
Account Executive
Justin Bateman
Production company
MJZ
President
David Zander
Director
Rupert Sanders
Executive Producer
Kate Leahy
Producer
Adriana Cebada Mora
Director of Photography
Dariusz Wolski
Editorial
Executive Producer
Erica Thompson
Producer
Jamie Lynn Perritt
Editor
Neil Smith
Music company: MAS
Music and Strategy
Executive Producer
James Alvich
Senior Producer
Joey Reyes
Composer
Eric Hachikian
Sound design
Henryboy
Sound Designer
Bill Chesley
Producer
Kate Gibson
Postproduction company
MPC LA
Creative Director
Michael Gregory
VFX supervisor, lead compositor
Jim Spratling
CG Lead
Josh Hatton
Colorist
Mark Gethin
Color Producer
Rebecca Boorsma
Executive Producer 鈥 Elexis Stearn
Producer
Jamie Loudon
Production Coordinator
Madeline Austin Kulat
Audio
Heard City
Engineer
Keith Reynaud
Managing Director
Gloria Pitagorsky

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