The documentary-style spot, created by the Marines agency advertising agency J Walter Thompson, Atlanta, takes a look at US Marines' readiness as they literally prepare to go into battle.
The US Marines Corp is set to play a key role in the battle plans of the US military in the drive for Baghdad. US Marines under British command are also expected to take part with their British counterparts in a move on the port of Basra.
The commercial follows Marines recruits in training and shows them preparing for an amphibious assault, lifting off in a Harrier jet, flying helicopter missions and parachuting from planes.
Other scenes show Marines driving light armoured vehicles, on the ground in the dark of night, participating in martial arts training and drilling in the famous dress blues uniform.
Three titles are interspersed among the quick-cut footage of Marines on duty -- "For Honour", "For Courage" and "For Country."
The commercial ends with the famous tagline, "The Few. The Proud", and the Marine Corps' eagle, globe and anchor insignia.
Major Andrew Fortunato, director of marketing at Marine Recruiting Command, said: "We believe this commercial portrays the courage and commitment of Marines, whether at war or at peace. Highlighting the pride and honour of today's Marine Corps and individual Marine."
The commercial combines scenes shot by award-winning director Klaus Obermeyer; JWT footage of Marines in dress blues; and film shot by actual Marines in outposts around the world, including Afghanistan, capturing the combat-ready troops on active duty.
Scott Nelson, executive creative director of JWT, Atlanta, said: "Over the past few months, JWT has been privileged to film Marines fulfilling their timeless commitment to America. The resulting commercial is a quiet reminder, a tribute, to those who put our country before themselves."
The campaign is part of the Corps annual recruitment drive to meet its target to recruit approximately 40,000 men and women annually.
As well as TV, the Marine campaign features radio and print advertising as well as direct marketing, special events and traditional recruitment efforts.
The new commercial will also be extended through online advertising and outdoor.
The Marine Corps retained JWT last summer after a statutory review of its $200m (拢130m) advertising business. The account is due to stay with the agency for the next five years following the review. The agency has handled the account for more than 50 years.
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