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"Criminal Case Pacific Bay" makes an appeal to its biggest fans in new spot from Untitled Worldwide.

There’s no place to hide when an entire city is on the case. A new 60-second TV spot from Untitled Worldwide pits a murderer against hundreds of dedicated sleuths to promote the US debut of "Criminal Case Pacific Bay," a mobile game from developer Pretty Simple that’s popular in Europe. The spot targets an unusual demographic—middle-aged women—but it reflects the game’s fanbase. More than 80 percent of its users in the US are women between the ages of 30 and 55.