Universal Music kicks off review

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United Kingdom

Arif Durrani

January 13, 2009

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1 minute

Universal Music kicks off review

LONDON - Universal Music Group, home to some of the world's biggest artists including Amy Winehouse, Take That and U2, has kicked off a review of its pan-European media planning and buying requirements, including its £30m UK account.

The wholly owned subsidiary of French media and communications group Vivendi is one of the biggest music companies in the world, with a 25% market share.

The company was one of the founding clients behind WPP's MediaCom and the agency is expected to repitch for the business. At the end of 2008, the company posted sales down 6.2% for the first nine months of the year.

According to Nielsen Media Research, Universal Music spent £29.4m on media in the UK in the 12 months to November, with TV commanding the lion's share (£24m).

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Media