Universal McCann Australia won the Media Grand Prix for its strategy on Unilever's Lynx "Jet" campaign, in which the deodorant brand launched a fictitious airline through TV, online, retail and field marketing activity. Universal collaborated with its sister Interpublic agency Lowe Hunt, which created the campaign.
The agency, which also won the Media Grand Prix in 2002, was also bestowed with the Media Agency of the Year prize for its work across major clients including Coca-Cola and the Australian government.
Jeff Cressall, CEO of Universal McCann Australia, said: "The Agency of the Year award is a testament to our standards of accountable creativity, our strategic products and the high levels of trust our clients place in our ideas and executions. We share the accolades with them."
The Outdoor Grand Prix went to Fallon London for its long copy posters for art museum Tate Britain. The copy suggested what paintings from the museum someone would enjoy if they were either hungover, had a big meeting, or had just split up with a lover.
The Radio Grand Prix was won for the second year running by DDB London for its Bud Light Beer campaign featuring "real men of genius" such as Mr Electric Carving Knife Inventor.
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