CMP has a strong position in US B2B publishing in the healthcare and technology sectors and in European B2B high-tech with UK-based sister company, CMP Europe.
The rebranding of UBMI to CMP will extend these values and principles. In due course, the rebranding will include all of United's professional media activities in the US, Europe and Asia.
The rebranding has come swiftly for United Business Media International, which was only recently known as United Business Media and, prior to that, Miller Freeman.
In the UK, the company publishes magazines such as Pulse, Building Design, Guitar Player and Music Week.
To accompany the new name, the business will adopt a distinctive new visual identity which will appear on magazine mastheads, exhibition signage and websites. This follows the strategy of CMP Information's parent company United, which has transformed itself into a market information group over the past two years.
United, formerly United News & Media, introduced its new name in December 2000 and introduced the new brand in March this year. The rebranding is designed to simplify the organisational structure into three core businesses -- professional media (CMP), market research (NOP World) and news distribution (PR Newswire).
Malcolm Wall, chief operating officer of United, said, "This branding initiative underlines the fact that CMP is part of a cohesive organisation that is focused on leading B2B markets through the quality of service it provides. It also highlights the strengths that United's businesses draw from each other and United. This is a very positive move for the company and its customers."