United Business Media expands with care home title

LONDON - United Business Media has continued on its acquisition trail with the purchase of care home title This Caring Business for £1.7m.

United Business Media expands with care home title

Last month, United Business Media bought the award-winning Building magazine as part of its £79m acquisition of Aprovia UK.

This Caring Business will become part of United Advertising Publications, along with the titles Daltons Weekly and , which are about buying and selling small businesses, including those in the care sector.

The magazine is a glossy, tabloid, full-colour product, published 10 times a year. It is distributed to 21,000 managers working in the independent and public sectors of the care homes market. It focuses on news, businesses and political issues, as well as features on running a successful care home.

United Business Media said in a statement that key editorial staff including editor Vivien Shepherd and founder Michael Monk, who launched the title in 1985, will stay.

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