
The new 35p price mark is printed on packs of crisps in large font.
Snacks featuring in the promotion include Hula Hoops, Skips, and Wheat Crunchies.
Helen Warren-Piper, marketing director of bagged snacks at United Biscuits, said: ‘Throughout these difficult economic times, consumers are continually looking for products that offer value for money and this new range of Price Marked Packs meets this demand.'