United Biscuits prints low prices on packs to target recession-hit consumers

LONDON - United Biscuits has launched a 'value' range of 35p price-marked snacks.

United Biscuits prints low prices on packs to target recession-hit consumers

The new 35p price mark is printed on packs of crisps in large font.

Snacks featuring in the promotion include Hula Hoops, Skips, and Wheat Crunchies.

Helen Warren-Piper, marketing director of bagged snacks at United Biscuits, said: ‘Throughout these difficult economic times, consumers are continually looking for products that offer value for money and this new range of Price Marked Packs meets this demand.'

 

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