It expected this figure, based on the first two months of the year, to increase to between 5% and 6% for the full year.
Unilever also claimed the conflict in Iraq would have no impact on the first quarter or the full year, though it said it was in tune with overall consumer feelings, and ads would be sensitive to the current climate.
In the UK, the bulk of the increased adspend is likely to go behind products such as Sunsilk and various Lynx and Dove brand extensions.
During 2002, Unilever spent £4644m on global advertising and promotions, and £4514m the year before.
Unilever reduced its brand portfolio to 750 in 2002 as part of its 'Path to Growth' strategy. This compares with 1600 at the start of 2000 and 910 at the start of 2002. Unilever's global brands represent 64% of total sales.
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