The move comes as Unilever looks to revive flagging sales of its Timotei brand.
The product range is called Organic Delight and launches on May 20. The range includes shampoos and conditioners.
Unilever is hoping Organic Delight’s selling point will be that it carries the stamp of Ecocert, the organic certification organisation.
The products are made with ingredients sourced from organically certified farms and are free from sulphates, silicones, parabens and colourants, claims Unilever.
The formula is 95% biodegradable and will be sold in 100% recyclable packaging,
The Organic Delight range is made up of 180ml shampoos and 150ml conditioners which are available in a Health & Shine version for normal hair and Health & Nourishment for dry or damaged hair.
The products are priced at £3.49, making them more expensive than the rest of the Timotei range which is priced at £2.49.
The launch of Organic Delight is likely to be supported by significant marketing support.
In the year ending 13 October 2012, sales of the Timotei’s shampoos and conditioners have fallen 17.2% over the year.
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