Goldfarb takes responsibility for Unilever's corporate PR and media relations, as well as providing counsel to Unilever's businesses for major brand PR initiatives. She reports to Paul Wood, vice-president of corporate affairs for Unilever's US operations.
She was previously the director of corporate affairs at Bristol-Myers Squibb, joining that company in 1991. Goldfarb has also worked at the agency Ketchum Public Relations, where she was senior vice-president of the New York office and head of the consumer marketing practice.
In joining Unilever, she will be working for a company with sales of $11bn (拢7.5bn) in the US annually, and staff of 28,000. Its brands include I Can't Believe It's Not Butter!, Hellmann's and Ben & Jerry's ice-cream.
Unilever was in the news last year when rival consumer and household goods manufacturer Procter & Gamble revealed it had hired a corporate intelligence firm to examine Unilever's haircare business, but alerted its rival when the firm went too far in gathering sensitive information. The dispute was settled with a rumoured $10m payoff by P&G.
Unilever uses a number of PR agencies on its brands, including Hill & Knowlton and M Booth & Associates.
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