LONDON - Unilever has appointed FutureBrand London to handle a global packaging brief for its 'Heartbrand' ice cream portfolio.
The agency has been tasked with defining a global packaging philosophy for Heartbrand, known as Wall's in the UK, across its major markets.
The branding will be rolled out across most of Unilever's ice cream portfolio, which includes Magnum and Cornetto.
The implementation will be handled by Unilever's global Heartbrand team, which is based in Rome.
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