LONDON - Unilever will roll out its corporate logo in its advertising from 2 March.
The first brand will be margarine brand Flora which will feature the logo in a new TV, outdoor and press campaign.
In the TV execution the Unilever's 'U' will be shown in the top right hand corner at the end of the spot.
PG Tips, Magnum, Sure and Dove are the next brands in line for the treatment.
A spokesman for Unilever said it was taking the step because research shows that consumers who already buy one of its products will buy others if they know it has come from the same company.
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