Unilever has created international brand director roles for the top
marketers in its home and personal care division. The appointments aim
to develop a consistent global feel for power brands such as Dove, Surf
and Lux.
So far around eight of its senior marketers have been promoted to global
brand director roles.
The move is designed to sharpen the FMCG giant's focus on those brands
with a presence around the world.
The directors, some of whom are based in the UK and some overseas, all
report to Simon Clift, president, marketing, Unilever home and personal
care.
The promotions include Silvia Iagnado, who becomes global brand director
for the Dove brand, and Laurent Kleitman, who takes the same role on
Signal toothpaste.
"The focus on our global brands comes out of our Path to Growth
strategy, which we introduced in February last year," said a Unilever
spokesman.
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